Each CIPR East Anglia member that signs up to the GiveBack scheme pledges some time to provide non-competitive, pro-bono support, strategic advice and/or tactical delivery to charity. The CIPR East Anglia region is defined as Norfolk, Suffolk, Essex and Cambridgeshire (including Peterborough).

What skills are needed from members?

Charities that are selected for GiveBack will agree to have PR professionals scope their business and provide support, advice and guidance with tactical delivery as agreed and in line with objectives.
Professional PR support will be project based and may include one or more of the following:

  • Strategic consultation
  • PR plan advice & writing
  • Marketing
  • Crisis management
  • Engagement
  • Reputation
  • Brand development
  • News release research, writing, lobbying & basic media monitoring
  • Photography & photoshoot styling
  • Artwork & design services
  • Printing (quotation and cost analysis)
  • Copywriting
  • Media buying & advertising (quotation and cost analysis)
  • Website content amends (& upload)
  • Social media advice, guidance & support
  • Idea generation
  • Identifying networking opportunities

GiveBack will not support litigation or carry out audit work.

How do I register my interest to take part in GiveBack?

All CIPR East Anglia members are eligible to take part in GiveBack.

Please register your interest by email to Sally Pattinson.

Can I accrue CPD points if I get involved?

The CIPR East Anglia committee work with CIPR headquarters arrange for points to be awarded to members who take part in GiveBack. In the past, there have been 10 points to those members who have supported the charity with a one day weekend workshop. The number of points available for 2019 will depend on the time allocated to helping. In future, the time allocation will very much depend on the final project that will be decided as part of the process and setting of objectives.

There are already CPD points available for pro bono work and members may choose to extend their involvement with a charity over and above the project that will make them eligible to receive these points in addition to those allocated to the project.