Measurement is more important in PR now than ever before, and gone are the days where clients throw six figure budgets at creative campaigns with no obvious impact. So with these issues in mind and as the PR landscape continues to shift, is there a place for PR stunts for the modern practitioner?
Listed in PR Week’s 29 under 29 list and named one of ‘the brightest young social media communicators’ in the UK, Rich Leigh is the founder and director of award-winning PR agency Radioactive PR and talent agency Radioactive Talent. He wrote the #1 best-seller ‘Myths of PR’, and founded the UK’s #1 PR blog PRexamples.com in 2012, before selling it in 2018. In 2018, Radioactive PR became one of the first companies in the UK to adopt a 4 day work week, without cutting pay.