Rachel Picken is a Chartered PR practitioner, journalist and trainer. She starting exploring Agile in 2012 by applying it to PR planning. Her work focuses on communications strategy, integrated campaigns and evaluation.

Rachel developed the training course Agile Project Management for PRs with the Chartered Institute of PR, and is also the UK feature writer for Scrum Alliance magazine, Agile Vox. She now works with PR and marketing teams both in-house and through courses to explore the potential for Agile in campaign planning.

In 2017, she won Outstanding Independent Practitioner for South of England & Channel Islands with the CIPR PRide Awards for her aptly named consultancy, Agile PR. She is also chair of the CIPR South West committee.