The afternoon will be a mix of expert-led breakout sessions and interactive talks. It is an opportunity to test out ideas and talk about your main professional challenges with peers, and to pick up some hints and tips to add to your PR arsenal.
14:15 Breakout session 1. Three topics to choose from.
- Choosing champions and leveraging leaders | Jo Bland
How can communicators identify and optimise the influence of organisational leaders as champions? Jo will share her experience and learning from a recent campaign, including the tools and tactics they used, to create a buzz around their female tech leaders at NHS Digital – a campaign which blurred the boundaries between internal and external.
15:15 Topic and speaker to be announced soon.
15:45 Topic and speaker to be announced soon.
16:15 Breakout session 2. Three topics to choose from.
- Social media: Be bold, be brave | Helen Reynolds
Communicators are more than just in-house reporters and do more than report the perfect and glossy stories for organisations. We listen, we shape decision-making – and we take the rough with the smooth. But the latter can be scary for organisations, especially on social media. How can PR pros get the support to use social media to its fullest potential? How can we ensure our organisations get the community support and awareness they desire, and fight through the fear of being criticised?