sashaSasha Watson joined ARM to build the Internal Communications function in January 2014.

Prior to joining ARM, Sasha was Head of Internal Communications in the retail business at Barclays Bank and previously Director of Internal and External Communications for Europe, Middle East & Africa at SAP. Her prior roles include corporate responsibility, internal and external communications for technology and financial services organisations including Dell, AXA UK, Canon, Panasonic, Apple and McAfee.
Sasha is a Fellow at the Royal Society of Arts, a trustee at award winning charity Working with Men, mentor for the Princes Trust and certified life coach.