12:30: Registration and lunch
13:15: Opening remarks CIPR East Anglia Co-Chairs Amanda Bunn and Adam Tuckwell
13:20: Public Relations in 2017 Stephen Waddington
In a fast paced session Stephen will explore 17 areas of the future of public relations that he’s thinking about for 2017, including artificial intelligence, data, influencer relations, skills and more. Expect a few surprises along the way.
13:45: In conversation with Stefano Hesse
Stefano will talk about digital communications and how PR professionals can navigate consumers’ concerns about privacy, sharing some of his experiences from Google, Facebook and Aviva and taking your questions in a Q&A.
14:15: Breakout session 1 Four discussion streams to choose from on the day.
15:00: Networking break
15:45: Diversity in PR: Making it happen Sarah Stimson, Chief Executive of the Taylor Bennet Foundation
Sarah will talk about raising the profile of PR as a career choice among a more diverse range of people, explain the importance of inclusion in the workplace and give some tips on how recruitment efforts can be improved to improve diversity in teams.
16:15: Breakout session 2 Four discussion streams to choose from on the day.
17:00: GiveBack CIPR East Anglia Charity Co-ordinator
17:10: Closing remarks and networking drinks
Experts led discussions about specific areas of PR and Communications, giving you the chance to exchange ideas with peers.
Planning, measurement and evaluation
Chris, Penny and Laura will lead an interactive session about evaluating the impact of PR and the importance of solid planning, providing examples of approaches to measurement and evaluation and the reporting techniques that they have found to work successfully in their respective environments: freelancing, agency and in-house. A chance to discuss your own ideas and measurement challenges with peers, as well as understand more about using outputs and outcomes to demonstrate value and results. This isn’t one to miss!
Issues and crisis prevention and management
Magnus Carter, CIPR Trainer and Reputation Management Consultant
“When written in Chinese, the word ‘crisis’ is composed of two characters. One represents danger and the other represents opportunity.” – John F. Kennedy
Magnus will lead a session on predicting and preventing issues and crises, and mitigating reputational damage when they do occur. An experienced trainer, Magnus will take the group through how to identify and prioritise reputational risk issues and how to turn them to advantage; how to define where reputational risk lies when a crisis hits, and how to respond effectively to that.
Sasha Watson, Senior Director, Internal Communications & Corporate Volunteering, ARM
Sasha will discuss the key challenges currently facing employee-facing communicators and the helpful technology, tools and frameworks she recommends based on a wealth of experience in internal communications at large, complex, multinational organisations such as AXA, Barclays and ARM.
How do you get journalists’ attention in an era when they are deluged by emails and social media? Should we all be making more use of multimedia, or do traditional press releases still have weight? How should we combine traditional and social media channels to support the business strategy? And how do I help the Board understand the importance of social media?! Ed and Emma will lead discussions around some of the key challenges and questions facing PR people dealing with the media in this digital age.