petePete has been on the board of Visit East Anglia as Executive Director since April 2014 and combines the role with being Brand Manager at Visit Norfolk, which he took up in November 2012.

Pete was born and raised in Norfolk and worked for 13 of the last 20 years at the Eastern Daily Press, the country’s largest-selling regional morning newspaper, the last three as editor during which it was awarded Regional Newspaper of the Year. As well as changing the title from broadsheet to compact format and initiating the Norfolk glossy magazine, he launched the title’s Holiday Here campaign and was instrumental in the development of the Norfolk Food & Drink Festival, of which he is a board member. Pete has also worked as a magazine publisher in the Cotswolds, the South West, London and Brighton