Blog

CIPR EA Annual Meeting

CIPR members from across the East Anglia attended the CIPR East Anglia Annual General Meeting, which followed the regional conference on 23rd May in Cambridge.

The meeting gave members the opportunity to hear in more detail about the activity the group undertakes on their behalf, as well as develop plans for the year ahead. It is also the time when we elect new committee members for the year. Roles elected were:

Chair
Lead the East Anglia committee. Overall decision maker for the Committee. Attend quarterly Council meetings at London HQ. Chair events. Raise the profile of the East Anglia committee across the region. Maintain and boost membership within the region. Sustain relationships with CIPR.

Chair-Elect
New position, shadowing the group Chair as they lead the East Anglia committee in preparation for taking over leadership of the committee the following year.

Secretary
Organise committee meetings / calls. Minutes. Keeping the committee updated and connected. Manage and coordinate contact details for all committee members.

Treasurer
Manage the committee’s finances. Pay suppliers / partners. Provide quarterly books for CIPR HQ. Provide monthly updates to Chair. Adhere to CIPR policies and guidelines. Be responsible for the committee’s Eventbrite page.

Annual Conference Coordinator(s)
Source sponsors for the event. Source reputable industry speakers for the event. Overall project management. Source venue. Work with local media / PR professionals to promote the event. Work with Treasurer to manage income and sign off on all expenses.

PRide Awards Coordinator
Select categories for the awards (already done) and agree fees. Select judges from the committee. Source sponsors for the event. Work with CIPR HQ to coordinate the event in the lead-up and on the night. Select menu for the awards. Source speaker. Source photographer. Work with treasurer to manage income and get sign off on all expenses. Source entertainment. Overall project management. Encourage entries for the awards (target for 2016 is 50 entries).

Event Coordinator
Working with the group Chairs and committee members to coordinate the event’s programme for the year and liaise with individual committee members on events they are planning to ensure we have a compelling events programme across our region.

Newsletter and E-Shot Coordinator
Working with CIPR HQ. Responsible for providing engaging and relevant copy for the CIPR HQ weekly e-shot. Responsible for providing engaging and relevant copy for the monthly newsletter slot for the committee.

Website Coordinator
Manage our regional committee’s website ensuring a regular flow of content and promotion of events, especially the conference microsite.

Social Media Coordinator
Manage our regional committee’s social media accounts – Twitter and LinkedIn. Responsible for ensuring both accounts are engaging with PR professional’s / PR industry / local media on a regular basis. Responsible for posts / tweets during CIPR East Anglia events.

Charity Coordinator
This is a brand new role! Working with the committee’s Chair(s) to come up with a detailed overview of how the CIPR East Anglia can work with a regional charity to provide PR support. This will be proposed to the committee at the Q2 meeting for feedback / questions / approval. Once approved the charity coordinator will lead in selecting a regional charity and managing this relationship.

Visit our committee page to see who was elected.

Speaker Announcement

With little more than a month to go until CIPR East Anglia’s Best PRactice Conference, sponsored by Cambridge Marketing College, we’d like to welcome two more speakers to the programme: Stefano Hesse and Penny Arbuthnot.

StefanoHesseStefano joined Aviva last year, following a six-year stint as Facebook’s EMEA director of corporate communications, where he built the European communications function from scratch. Before that, he was head of corporate communications and public policy for Africa at Google, as well as its head of corporate communications and public affairs in southern Europe, and led communications and public policy for eBay.

Stefano be will talking about digital communications and how PR professionals can navigate consumers’ concerns about privacy, sharing some of his experiences from Google, Facebook and Aviva and taking your questions in a Q&A.

Penny Arbuthnot1Penny is director of award-winning Ipswich based agency Genesis, which won Gold for Best Mid-Sized PR Agency in the 2016 CIPR Pride Awards. Penny thrives on creating and directing results-driven corporate communications and consumer engagement and advising on all areas of PR.

Penny will be joint leading an interactive break-out session about evaluating the impact of PR and the importance of solid planning, providing examples of approaches to measurement and evaluation and the reporting techniques that she has found to work successfully.

The CIPR East Anglia PR Conference is fantastic opportunity for PR professionals to attend interactive seminars, specialist subject breakout sessions led by industry experts and ultimately network.

Join Stefano and Penny at the conference on Tuesday 23rd May from 12:20pm. Book your tickets here.

Programme here.

Speaker Announcement

With this year’s CIPR East Anglia’s Best PRactice Conference now open for bookings, we are delighted to announce our first speakers, Stephen Waddington and Sarah Stimson.

Stephen is Chief Engagement Officer at Ketchum helping clients and colleagues to do the best job possible engaging with the public. He is responsible for driving the integration of digital and social capabilities in client engagements across the agency’s international network. He is also a Visiting Professor in Practice at the Newcastle University, supporting the university and students through teaching and mentoring.

Stephen will be delivering a presentation on Public Relations in 2017, along with being on the panel to discuss PR in post-truth world in the afternoon.

Sarah has fifteen years of PR recruitment and training experience. Having previously worked in IT consultancy, she made the move into PR recruitment when she joined Taylor Bennett in 2002, subsequently working for other PR recruiters before returning to the Taylor Bennett Group to found their junior recruitment business Unicorn.

She remained as MD of Unicorn while developing the Taylor Bennett Foundation’s award-winning diversity PR traineeship programme and in 2017 was promoted to Chief Executive.

Sarah will be delivering a presentation on Diversity in PR highlighting how to raise the profile of public relations as a career choice among more diverse young people, how to improve recruitment processes and the importance of inclusion in the workplace.

The CIPR East Anglia PR Conference is fantastic opportunity for PR professionals to attend interactive seminars, specialist subject breakout sessions led by industry experts and ultimately network.

The conference takes place on Tuesday 23rd May from 12:20pm. Make sure you don’t miss out and book your tickets here.

Why you should attend the region’s biggest PR Conference

If you’re a PR professional in East Anglia or nearby, then you may have heard of the Best PRactice Conference. After the success of last year, 2017 is a must for all to attend.

Don’t believe us? Take a look at some of the feedback we had last year…

The breakout sessions at the CIPR East Anglia conference are a bit like speed dating – getting to know many great professionals very quickly and focusing on a topic they are hungry to learn more about – in a convivial, fun if brief period.  Each session left us all wanting to carry on longer with each other – which may be the ultimate sign of success.  A great formula if an intense one!” Sandra Macleod, Director of Reputation Dividend and CEO of Mindful Reputation

“The 2016 Best PRactice conference was the first one I attended (CIPR Member since 2010). I was drawn in by the breakout sessions as a way to focus on the areas that matter most to my work and development and, the chance to ‘exchange ideas with peers’. I took quite a few ‘take-aways’ with me and have already used them.” Karen Clarke, Communications Lead at VoiceAbility

This year…

Taking the feedback on board, a few improvements have been made for this year’s event.

2017 will see the conference introducing more interactive elements including a panel discussion allowing delegates the opportunity to challenge experienced PR and communication professionals.

The Breakout sessions proved very popular and following attendees’ suggestions, this year a couple of the sessions will take place in separate meeting rooms to make sure everyone can hear each other!

The Best PRactice Conference takes place in Cambridge on Tuesday 23rd May. It will start at 12:30pm with a buffet lunch, followed by a mix of interactive presentations, expert-led breakout sessions and networking drinks. Topics for this year range from Diversity in PR, Measurement & Evaluation and Employee Relations.

Come along to sharpen your skills, discuss fresh perspectives and benchmark your work against some of the very best. Make sure you don’t miss out and book your tickets here.

 

CIPR East Anglia: 2017 PR Predictions

December 2016

Two years after Robert Phillips pronounced ‘PR is dead’, PR is still very much here, but things are changing fast. 

Whether it’s the automation of tasks, the shift towards contributor marketing, greater levels of knowledge-sharing or the advances in measurement practices, the PR landscape continues to evolve as the industry modernises in the face of a changing world.

Having consulted with fellow members of the CIPR East Anglia committee, we believe that PR in 2017 will be defined by two key themes; a growing influence of practitioners outside of London and, secondly, an acceleration in the pace of which PR pros need to upskill as the lines between PR, digital and marketing continue to blur.

Can London be toppled?

East Anglia has historically prospered thanks to successful long-standing industries such as tourism, agriculture, and professional and finance services. While those sectors continue to thrive, the region is now home to some of the biggest, brightest and best technology, medical and scientific companies in the country, which will continue to offer huge growth opportunities for communications professionals in 2017 and beyond.

The foundations are already well established, with good transport links, a talented and well educated workforce and high levels of investment. Sitting in the centre of our region, Cambridge has just received the prestigious crown as the most vibrant economy in the UK by accountancy firm, Grant Thornton. According to the Cambridge Cluster Map, there are more than 21,000 businesses located within 20 miles of the city, with annual turnover of £33bn. With global giants like AstraZeneca relocating to the region, ARM building a new headquarters, and the launch of The Cambridge Norwich Tech Corridor’s 15-year vision, to create £558m in economic growth in and between the two cities, there are plenty of opportunities for local practitioners and agencies to benefit.

East Anglia boasts just seven per cent of the country’s practitioners, but the potential for growth is significant for those working the region. At the close of 2016, Miles Young, UK CEO of Ogilvy PR, has urged his staff to leave its “ivory towers” and connect with Britain outside of the M25. A view, I’m sure, will be shared by practitioners up and down the country. While London firms continue to dominate PR awards and revenue earning tables there are key growth areas outside of London who can benefit and there is a huge appetite among practitioners in this region to challenge the perception that successful businesses should look to London for support and talent. 2017 could well be the year that the balance shifts in favour of regional practitioners.

Standing still will result in getting left behind

Our industry is modernising, the media landscape is becoming increasingly digital, and integrated communications have become the norm. PR is currently experiencing a significant challenge as communication channels change and the way in which audiences access information continues to evolve. But PRs shouldn’t be afraid of these changes, afterall, standing still can be fatal for your career.

The lines between PR and Marketing are blurring, and practitioners need to be able to upskill to stay ahead. Nowhere is this more prevalent than the importance of video. Video has grown to become an integral part of content for social, email and digital campaigns and this will certainly develop as a key trend in 2017. Videos are simply an easier way for consumers to get a vast amount of information in a short amount of time. According to Moovly, in 2015 online videos accounted for 55% of all mobile traffic and by 2020 this should rise to an enormous 75% – meaning by 2017 visual storytelling will be watched and searched far more than ever before. Whilst we don’t all need to rush to become video editors, it is vital that practitioners understand how it should be used and incorporated into our communication plans. If you are going to invest in one for your professional development this year, make it video. We need to embrace change and stay one step ahead to make sure Robert Phillips’ prophecy does not come true.

Download the free 25-page guide to the key trends, issues and opportunities impacting PR here: http://ow.ly/P4pe30777N5 

CIPR East Anglia: 2017 PR Predictions

December 2016

Two years after Robert Phillips pronounced ‘PR is dead’, PR is still very much here, but things are changing fast. 

Whether it’s the automation of tasks, the shift towards contributor marketing, greater levels of knowledge-sharing or the advances in measurement practices, the PR landscape continues to evolve as the industry modernises in the face of a changing world.

Having consulted with fellow members of the CIPR East Anglia committee, we believe that PR in 2017 will be defined by two key themes; a growing influence of practitioners outside of London and, secondly, an acceleration in the pace of which PR pros need to upskill as the lines between PR, digital and marketing continue to blur.

Can London be toppled?

East Anglia has historically prospered thanks to successful long-standing industries such as tourism, agriculture, and professional and finance services. While those sectors continue to thrive, the region is now home to some of the biggest, brightest and best technology, medical and scientific companies in the country, which will continue to offer huge growth opportunities for communications professionals in 2017 and beyond.

The foundations are already well established, with good transport links, a talented and well educated workforce and high levels of investment. Sitting in the centre of our region, Cambridge has just received the prestigious crown as the most vibrant economy in the UK by accountancy firm, Grant Thornton. According to the Cambridge Cluster Map, there are more than 21,000 businesses located within 20 miles of the city, with annual turnover of £33bn. With global giants like AstraZeneca relocating to the region, ARM building a new headquarters, and the launch of The Cambridge Norwich Tech Corridor’s 15-year vision, to create £558m in economic growth in and between the two cities, there are plenty of opportunities for local practitioners and agencies to benefit.

East Anglia boasts just seven per cent of the country’s practitioners, but the potential for growth is significant for those working the region. At the close of 2016, Miles Young, UK CEO of Ogilvy PR, has urged his staff to leave its “ivory towers” and connect with Britain outside of the M25. A view, I’m sure, will be shared by practitioners up and down the country. While London firms continue to dominate PR awards and revenue earning tables there are key growth areas outside of London who can benefit and there is a huge appetite among practitioners in this region to challenge the perception that successful businesses should look to London for support and talent. 2017 could well be the year that the balance shifts in favour of regional practitioners.

Standing still will result in getting left behind

Our industry is modernising, the media landscape is becoming increasingly digital, and integrated communications have become the norm. PR is currently experiencing a significant challenge as communication channels change and the way in which audiences access information continues to evolve. But PRs shouldn’t be afraid of these changes, afterall, standing still can be fatal for your career.

The lines between PR and Marketing are blurring, and practitioners need to be able to upskill to stay ahead. Nowhere is this more prevalent than the importance of video. Video has grown to become an integral part of content for social, email and digital campaigns and this will certainly develop as a key trend in 2017. Videos are simply an easier way for consumers to get a vast amount of information in a short amount of time. According to Moovly, in 2015 online videos accounted for 55% of all mobile traffic and by 2020 this should rise to an enormous 75% – meaning by 2017 visual storytelling will be watched and searched far more than ever before. Whilst we don’t all need to rush to become video editors, it is vital that practitioners understand how it should be used and incorporated into our communication plans. If you are going to invest in one for your professional development this year, make it video. We need to embrace change and stay one step ahead to make sure Robert Phillips’ prophecy does not come true.

Download the free 25-page guide to the key trends, issues and opportunities impacting PR here: http://ow.ly/P4pe30777N5