Callum has over ten years’ of industry experience in corporate reputation and issues management for multinationals including manufacturing, FMCGs and financial and professional services. His focus has been proactive and reactive multi-stakeholder communications to consumer, business and political audiences often with a focus on reputation, reposition and active crisis management.
Specific to crisis management, Callum has developed and implemented scenario based training, drafted crisis manuals and guidelines and has worked on issues as diverse as contaminated food, product retails, industrial disputes and cyber security compromises.
Prior to joining CNC, Callum worked with international communications agency Burson-Marsteller on their Corporate and Crisis team, after first working for the Scottish Government as a policy advisor.
He sits as a City of Edinburgh Councillor and holds a MA (Hons) in International Relations from the University of St Andrews.