Speaker Announcement

With little more than a month to go until CIPR East Anglia’s Best PRactice Conference, sponsored by Cambridge Marketing College, we’d like to welcome two more speakers to the programme: Stefano Hesse and Penny Arbuthnot.

StefanoHesseStefano joined Aviva last year, following a six-year stint as Facebook’s EMEA director of corporate communications, where he built the European communications function from scratch. Before that, he was head of corporate communications and public policy for Africa at Google, as well as its head of corporate communications and public affairs in southern Europe, and led communications and public policy for eBay.

Stefano be will talking about digital communications and how PR professionals can navigate consumers’ concerns about privacy, sharing some of his experiences from Google, Facebook and Aviva and taking your questions in a Q&A.

Penny Arbuthnot1Penny is director of award-winning Ipswich based agency Genesis, which won Gold for Best Mid-Sized PR Agency in the 2016 CIPR Pride Awards. Penny thrives on creating and directing results-driven corporate communications and consumer engagement and advising on all areas of PR.

Penny will be joint leading an interactive break-out session about evaluating the impact of PR and the importance of solid planning, providing examples of approaches to measurement and evaluation and the reporting techniques that she has found to work successfully.

The CIPR East Anglia PR Conference is fantastic opportunity for PR professionals to attend interactive seminars, specialist subject breakout sessions led by industry experts and ultimately network.

Join Stefano and Penny at the conference on Tuesday 23rd May from 12:20pm. Book your tickets here.

Programme here.

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