An Expert Witness in Reputation, Sandra is Director of Reputation Dividend and CEO of Mindful Reputation, advising senior leaders and boards. From an early career in management consultancy, Sandra set up the first international franchises for a media analysis company before  launching her own firm, Echo Research, as a full-service global research group with offices in Asia, Europe and the US, which secured over 89 industry awards for innovation and excellence prior to being acquired. Sandra founded the International Association of Measurement & Evaluation Companies (amec) some 15 years ago.  Today, she is a Companion of the Chartered Institute of Management, member of the McKinsey Women as Leaders’ Forum, and sits on the Boards of the Arthur W Page Society and University of Oxford’s Public Affairs Advisory Group.  Cited as ‘among the 100 most influential people in PR’, Sandra is also Visiting Professor on Reputation at NYU’s Public Relations and Corporate Communication Master’s Program in New York.